Email is still one of the quickest and easiest ways to get in front of people. That’s why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That’s why your messages have to stand out from the rest so that they boost user engagement and conversions.
This is where email split tests come in. Instead of relying on assumptions to make decisions, split tests give you concrete proof that one approach works better than another. You take two versions of an email and send them to two groups within your pool of users. Whichever version has the most opens, click-throughs or whatever, is the one you send to the rest of your users.
It’s a powerful way to make sure your email campaigns get your audience to take action, like buy something or sign up for a new service.
Here’s a detailed step-by-step walk-through of what the process looks like.
There are so many email providers in this market i.e.
- Mailchimp® Marketing Platform
- Email Marketing Softwares